About the Project

As part of the Northern Data Project, our assignment involved the development of three additional brands tailored to the distinct business segments within the group, namely Mining, Data Centers, and Cloud Services.

Our efforts focused on crafting the logos and conceptualizing the essence of each brand. The result of our work unveiled the names Taiga Cloud, Peak Mining, and Ardent Data Centers.

After crafting distinctive brand logos and their respective guidelines for each of the three branches and services, we moved onto the next phase: planning and developing low-fidelity wireframes for their websites. These wireframes serve as the structural blueprint, ensuring a cohesive and engaging user experience.

Typography

For this project we need a modern and readable typeface that will look trendy and come together with the existing logo.

ABC Favorit Extended

Main Colour Taiga

These are the primary colors utilized in all offline communications and corporate PowerPoint presentations. When employing the gradient effect, we favor the transition from left to right, beginning with Light Green, then Easter Blue, and finally Medium Slate Blue. Always choose the variation that feels most visually calm.

Main Colour Peak

These are the primary colors utilized in all offline communications and corporate PowerPoint presentations. When employing the gradient effect, we favor the transition from left to right, beginning with Orange, then Blue, and finally Medium Slate Blue. Always choose the variation that feels most visually calm.

Main Color Ardent

These are the primary colors utilized in all offline communications and corporate PowerPoint presentations. When employing the gradient effect, we favor the transition from left to right, beginning with Light green, then White, and finally Medium Slate Blue. Always choose the variation that feels most visually calm.