Northern Data web redesign
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Northern Data
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Year2023
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UX/UI DesignerWeb Redesign
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Website
Project Overviews
Northern Data focuses on designing, building, and operating data centers that are optimized for the efficient processing of large-scale data and complex computational tasks. They provide a range of services related to HPC, which involves the use of powerful computing systems to handle data-intensive applications and simulations.
One of the key areas of interest for Northern Data is blockchain technology. They have been involved in supporting blockchain networks by offering the necessary computing power for tasks such as mining and validating transactions
Main Goals
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Revise the design with a sleek, contemporary, and sophisticated approach to present the Northern Data website in the best possible manner
The redesign must prioritize performance optimization to meet the expectations of a tech-savvy audience. This includes enhancing page loading times, ensuring smooth interactions, and integrating advanced features aligned with the company's objectives. By refining technical aspects like scalability, security, and responsiveness, the redesign aims to establish a resilient online platform that meets both user expectations and industry standards.
Focus on improving the website's technical aspects, including faster loading times, mobile responsiveness, and overall performance optimization. Addressing technical challenges enhances user satisfaction, boosts search engine rankings, and ensures that the website can accommodate evolving technologies and user preferences. This goal aims to create a robust and reliable online platform for Northern Data's target audience.
Discovery
As the project gained momentum, we initiated a comprehensive SWOT analysis to meticulously strategize the implementation of features. Our aim was to discernively set these features apart from the competition, ensuring a nuanced and effective differentiation. This analytical approach allowed us to identify and leverage our strengths, address potential weaknesses, seize opportunities, and mitigate threats, thereby positioning our project for success.
UX Audit
We performed a UX audit to assess the current user experience of the website and digital product, pinpointing strengths, weaknesses, and areas for improvement while ensuring adherence to usability and design best practices.
Business Analysis
Throughout the business analysis (BA) process, we introduced an innovative approach for the client to monetize the platform. Additionally, we conducted a thorough domain analysis to identify potential issues and offered recommendations for their solutions. Simultaneously, we prioritized platform features to enhance efficiency and effectiveness.
User Personas
User personas were created for 18 individuals from various demographics, roles, and goals. The insights gathered help guide effective, user-focused design decisions.
Brand Identity
The typography and color palette for the Northern Data website were thoughtfully selected to create a seamless user experience while maintaining a modern, sleek appearance. The fonts ensure readability for complex data like financial reports, and the color choices provide clear contrast for easy navigation, emphasizing key content areas. This design not only enhances usability but also reinforces the brand’s cutting-edge, tech-oriented identity.
WireFrame
I generated comprehensive wireframes to guarantee a well-defined page structure and the inclusion of essential sections.
UI Elements
